Category Archives: Restoration Marketing

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Online Marketing For The Restoration Contractor

Having an online reputation is becoming increasingly necessary for professional contractors to remain competitive in the area. Users that Google for local professionals will have a long list of local contractors to choose from. HVAC contractors, plumbers, restoration contractors, accountants, personal trainers and other types of independent contractors are focusing on their online presence.

Search engine optimization is an essential strategy to keep your professional profile at the top of Google or Bing. There are online SEO experts that will make improvements to your website, Linkedin or social media profiles to boost your ranking. Hiring a SEO expert that specializes in “restoration contractor SEO” would be ideal.

If you are a plumber in Miami, then you will want to rank high for queries like “plumbers in Miami.” You may also search for specific services of your business and target key phrases like “root removal in sewer line Miami.”

Pay per click advertising is another way to advertise your services. Google Adwords is the top platform on the Internet to implement your ads on to other websites or even Youtube videos. It would be best to target websites that are related to your profession and to geographically filter users that are close to your area. Paying Adwords to pin your website at the top of certain search queries is an option to easily target users. You may also want to hire CPC campaign management companies that will target websites more efficiently.

Advertising on online classifieds is a cheap method of advertising for independent restoration contractors. Posting advertisements on Craigslist, OLX or Kijiji are typically free of charge for most sections. It is advisable to pay for their premium services so you can pin your advertisement to the top of the page.

Keeping up with your social media pages is absolutely vital. Posting special promotions on Twitter, Facebook and Instagram is a smart way to bring in new customers. Creating video content Youtube and Periscope is another trending option. Hiring a social media manager is advisable if your social media pages are lacking quality. For more tips, tricks and strategy for contractor marketing visit